Using Mailchimp in order to market your product is one of the best investments that you can ever make. A 2015 study by the DMA found that every $1 that you spend on email, you have an average ROI of $38. This is not only because emails can be used to push messages and products and services on to people, but it is because they always look for emails from their favorite stores when they are about to go out shopping.

What’s challenging in this age is standing out when a barrage of emails is raining down on your customers and audiences every single day no matter who they might be. This is where using Mailchimp gets you the best tools to stand out.

Getting an Email List

The best ROIs result when you build and maintain a mailing list. This makes sure that you have the names and emails of the people that gravitate to your products and services the most and the ones that you can depend on to respond to your emails either with a message of their own or through their cards and wallets.

Building a clean list can take a lot of time if you’re doing it on your own, but Mailchimp puts that process on autopilot.

To create an email list you can:

• Create a signup form on Mailchimp which will create a form for newsletter sign ups and install a pop-up that can distinguish between first time and returning users.
• Use signup sheet which is situated at the brick and mortar store or at an event that you’re hosting or attending. You can provide a place for them to sign up and earn more.
• Drive up sign ups to your website and products with social media. If you don’t have a substantial email list, but have a great following on social media, then you can tap into that resource and share the signup form on social channels.

Adding more Subs to an Email List

In order to increase the number of subscribers on the list, you can give your audiences an incentive to sign up. This can come in the form of a contest like offering a prize for a new subscriber or a discount code for the first 100 people who sign up to your mailing list.

You can also make your emails very easy to share. If you’ve made your emails very beautiful and well written, you should make sure that they’re instantly shareable with social media buttons and links which redirect to email apps on smartphones.

Finally, if you’re building a landing page through Mailchimp, you can offer a great way for your email list to grow. You can use Mailchimp to customize your landing pages with the best imagery and content and optimize them for traffic. These will give your customers a great call to action which will drive signups all the way up.

Learning Email Marketing

A lot of new businesses and small business owners are new to marketing, but that’s no reason to shy away from it. Learning email marketing is incredibly easy with Mailchimp. The platform gives you access to 24/7 world class support during the first 30 days of your free trial subscription. This will allow you to get the most out of your account and use every single service to the fullest.

The Mailchimp Essentials Package which starts at $9.99 a month will give you full access to these teams all around the clock all around the year. If you’re hitting a roadblock with an email or even having trouble optimizing your email for the best readership, you can count on Mailchimp to help you out.

Customize your Emails

Presentation matters. This is why the best logos and the best designs get the most attention. You know how you can remember the Sydney Opera House and the Eiffel tower because of their iconic designs even if you can’t necessarily name them out of context? Emails are the same way.

If you see a logo or a design on an email, then you’ll know where it’s from and you’ll gravitate to it naturally. With Mailchimp, you can learn to color code and design emails which are filled with content, calls to action, and images that outline exactly what your business and products are all about.

Mailchimp’s handy email design guide will help you to create the best emails for your message to reach the widest audiences. These will not only improve click through rates, but will also improve the chances that your customers remember your company. You can also have a custom Mailchimp template created as well.

Test your Emails

Finally, to give yourself peace of mind, there is a testing feature built in to Mailchimp which allows you to test the emails that you’ve designed for audiences. You can test as many as three variations for a single campaign. This is done through something called an A/B testing tool, which runs the numbers and tells you which emails will get the best response from your audience.

Mailchimp is a top notch product that will help you target the best audiences and improve your ROI as well. It will help you identify the right audiences to market to as well as how to gain their attention with dynamic marketing which changes from segment to segment. Mailchimp is a great product that really delivers on its promise.